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No Time to Die may be the year’s Highest Grossing Hollywood Movie - it could still lose millions



No Time to Die has made $730 million in global ticket sales. The James Bond sequel is the year’s highest grossing Hollywood film and the top performing film at the box office since COVID-19 appeared on the scene and nearly shut down the movie business.

However, the movie cost more than $250 million to produce, at least $100 million to promote and tens of millions more to postpone over 16 months. Insiders say No Time to Die needs to make closer to $900 million to break even, a feat that would have been realistic had a global health crisis not entirely upended the theater industry.

As a result, the film now stands to lose $100 million in its theatrical run, according to sources close to production. Other industry sources suggest the losses wouldn’t quite reach the nine figure mark though they would still be substantial.

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variety.com   
11-24-21