Tuesday, August 16, 2022
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Will Smith apology video has a "let's get this over with" vibe

Andrew Wallenstein: Will Smith apology released on YouTube comes across as forced as a hostage video. Before his 5 minute and 44 second monologue, the opening image displays the following text:

“It’s been a minute. Over the last few months, I’ve been doing a lot of thinking and personal work . You asked a lot of fair questions that I wanted to take some time to answer.”

By relying on introductory text instead of speaking the words, Will Smith conveys he can’t bring himself to eat humble pie. Some PR wordsmith-ing has to do that for him.

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