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   Thursday, July 19, 2018
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Pop super-manager Scooter Braun: I was not going to let Justin Bieber die



Scooter Braun : “The best thing that happened to Justin Bieber is that he found God. He was able to remove himself from being worshipped, and realize he’s in service to others. Because I don’t think human beings are built to be worshipped.”

Justin Bieber in 2013-14 had fall from grace, a classic teen idol gone wild scenario involving rumors of problems with alcohol and prescription drugs and a string of arrests for vandalism, driving offenses and assault. It should have been the stuff of career ending disaster. Instead, here Bieber is, clean, sober and a bigger star than ever, thanks not just to the exceptionally well-made 2015 album, Purpose, but also to a public rehabilitation that Braun says he began planning the moment Bieber “looked me in the eye and said: ‘I’m making a change.’”

Braun won’t be drawn on what went wrong in the first place, other than to say that he thought Bieber might die. “I was not going to give up on him, I was not going to let him die, I was not going to put him in that position of: ‘Oh, let’s just keep him working.’”

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07-12-18