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   Tuesday, June 18, 2019
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Fashion brand FUCT suing to get the name trademarked: Supreme Court to hear case

Erik Brunetti's four letter fashion brand FUCT began selling clothing in 1991. "We wanted the viewer to question it: Like, is that pronounced the way I think it's pronounced?" The federal government

calls the name FUCT "scandalous and immoral" and has refused to register the trademark. Brunetti describes his brand and designs as "thought provoking."

On Monday, the Supreme Court will hear Brunetti's challenge to a part of federal law that says officials should refuse to register trademarks that are 'scandalous' or 'immoral.' Brunetti says it should be struck down as an unconstitutional restriction on speech.

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