Thursday, July 9, 2020
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NBC's latest gamble depends on the idea that you'll want to shop while you watch TV

During a recent episode of NBC's Songland - a primetime show featuring aspiring songwriters who compete to create hit songs - viewers were treated to a new form of high tech advertising.

Midway through the episode, Ryan Tedder, a Grammy Award winning singer and producer featured as a judge on the show, tinkered with an eye-catching, illuminated keyboard called Lumi. As Tedder played the instrument, a QR code casually appeared at the bottom of the screen with instructions that read more like commands than suggestions: "Open Camera, Scan Code, Shop Now."

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